CASSIS TOURIST OFFICE

- partnER OF THE PROVENCE BRAND -
 

Provence is a myth that never disappoints: 

- peaceful walks among endless fields of lavender,
- glasses of rosé at sunset,
- just as the cicadas start to sing,
- architectural wonders that bear witness to its rich ancient past...

 

But the reality in Provence sometimes exceeds the myth: 

- Discover a living culture and territory,
- in constant evolution, its contemporary art and architecture,
- its flourishing and innovative gastronomy,
- its colorful streets and lively nights.
Enjoy the unexpected experience in Provence !

 

But before going into more details, what is the Provence Brand ?

"Provence" Brand

The Provence Brand, enjoy the unexpected, was created in 2015 as part of the "Art'S' de vivre en Provence" destination. The Destination Contracts make it possible to federate tourism stakeholders around the same territory brand, which is strong and internationally legible.

The aim of the Provence Brand is multiple. The first is to develop the international notoriety and attractiveness of Provence. The second is to increase the number of tourists from European customers, who are the leading contributors to the Provence region worldwide. The third is to attract more visitors from faraway countries with a high contribution. Finally, the aim of this Brand is to increase the number of tourists outside July/August.

 

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