The Provence Brand, enjoy the unexpected, was created in 2015 as part of the "Art'S' de vivre en Provence" destination. The Destination Contracts make it possible to federate tourism stakeholders around the same territory brand, which is strong and internationally legible.
The aim of the Provence Brand is multiple. The first is to develop the international notoriety and attractiveness of Provence. The second is to increase the number of tourists from European customers, who are the leading contributors to the Provence region worldwide. The third is to attract more visitors from faraway countries with a high contribution. Finally, the aim of this Brand is to increase the number of tourists outside July/August.